Pay Per Click (PPC)
Advertising
Supporting companies across the UK with
successful pay per click advertising
campaigns on search platforms, like Google.
Receive a consistent flow of new, targeted
enquiries straight to your business.
Pay Per Click - Google Ads Glasgow
Pay Per Click advertising, predominantly on Google (because it’s the main search engine in the UK), allows your website to show on page one of search results, instantly. You have to pay Google a fee every time someone clicks through to your website, even if they don’t convert to an enquiry. The amount you need to pay will vary, depending on the phrase and level of competition. You can also use Google Ads to display your advert on other websites, remarket to potential customers, appear on Google Shopping, YouTube and target specific audiences.
The goal of PPC ads is to generate the highest quality of enquiries for your business, at the lowest possible cost. We focus on the end result; after advertising fees and management costs, what have you made as a business (both as an initial sale and lifetime value of customers, if applicable).
The difference between SEO (search engine optimisation) & Pay Per Click (PPC) advertising is that PPC requires an ongoing investment; when you stop paying, your website won’t be shown. SEO takes longer to achieve success, but it will typically last substantially longer and can be more cost-effective in the long term. Your goals and objectives will determine which strategy is right for you.
Do you want to talk about your lead generation plans? We work across the UK with trusted partners to deliver cost-effective PPC campaigns. Let’s chat about how we can help you.
PPC Glasgow Strategies
Pay Per Click advertising budgets on Google can vary from £500 per month to tens of thousands of pounds. We recommend our partners gradually increase budgets as they start to enjoy the benefits of advertising and the concept has been proven.
The first stage is to meet for a chat to better understand your objectives. We’ll then complete research and analysis to estimate a starting budget. Certain industries have higher cost per clicks than others, which will determine the budget. We’ll then submit a proposal and if approved, we’ll get to work building your campaign. We’ll optimise the campaign weekly and work with you to understand if the quality of leads is as you would expect.
Going live with a PPC campaign is only step one – it’s vitally important to optimise the campaign, making data-driven decisions that will maximise your budget.
Our PPC Ads Consultancy Service
Mc Daid Mortgages, based in Northern Ireland, is a well-established mortgage and protection business. They wanted to develop their promotional strategy, generate more enquiries and recruit advisers. The organisation already had a multi-channel marketing plan, but needed digital advertising support to help them achieve their objectives quickly.
Starting with a budget of £300, leads in the first month cost £65 and at the end of the year were £17 (the average across 12 months was £28). Now, leads are being generated for under £12! In the first year, they achieved a 450% ROI after all operating costs were accounted for. The potential lifetime value of each new customer is substantially more. Mc Daid Mortgages increased their advertising budget multiple times as they saw the benefits of PPC advertising. The business plans to expand into new sectors and PPC adverts continue to play a vital part in their promotional mix.